August 9, 2009

Words of Wisdom from Lela Rose

We are so excited to be hosting a Lela Rose trunk show all this week! We adore Lela's fabulous gowns almost as much as we do Lela herself. Having the entire Lela Rose Bridal Collection in the Atelier all week makes us want to come to work on beautiful Summer days!

In anticipation, we asked Ms. Rose a few questions about her collection and inspiration.

Most brides shopping now are having Spring/Summer 2010 weddings. What is your favorite gown for an outdoor wedding?

"I like silk chiffon for an outdoor wedding. The fabric is light weight, has great movement in the breeze and allows the bride to be comfortable despite the temperature. I love The Loft from my Fall 2009 collection for this. You have the option of wearing the straps 4 different ways throughout the evening."

How about a formal evening affair in the city?

"The Library- this gown has the perfect amount of sparkle without being over the top."

How has your bridal collection evolved since its original inception?

"The aesthetic has remained the same. The use of cotton fabrics, tactile embroideries and appliqué laces are still the foundation of the collection. I think we have evolved in the shapes that we are offering. Now that we have more selling history, we are able to take best selling shapes and update them. In addition, we have added accessories such as beaded belts. These give brides the option of personalizing their gowns."

Now that you also design for bridesmaids, has this changed how you design your bridal gowns?

"Actually, the bridesmaid gowns are inspired by the wedding gowns. There is a wonderful synergy between the two collections. However, you will never see a bride looking like her bridesmaids!"

Lela Rose is one of the most popular lines in the Bridal Atelier. Why do you think you connect so well with Mark's brides?

"Mark and his staff have supported the Lela Rose Wedding collection since its inception. We continue each season to do what we do best but work closely with him to make sure that his store has what they need from us. This partnership has been instrumental to our success. "

Thank you Lela!!

No comments:

Post a Comment